Wolf Dog Marketing Propels Organizations to Digital Success

Natick MA

09 November, 2020

10:01 AM

Description

Wolf Dog Marketing Propels Organizations to Digital Success During COVID-19 Businesses and Nonprofits Innovate, Meet New Needs and Grow Wolf Dog Marketing, a boutique digital marketing agency in Natick, Mass., today highlighted four innovative organizations that are capitalizing on the Internet to meet new needs and grow during COVID-19. Stop a Suicide Today, The Contemporary Connection™, Fairbanks Fancy Goods and Susan Hayward Interiors are harnessing high-performing digital strategies to: Address people’s emotional needs Grow their revenues Open new markets, channels and delivery methods for their products or services “These organizations have done more than simply move online or expand their digital presence,” said Allison DiRienzo, co-founder, Wolf Dog Marketing. “They’ve each developed a unique voice to break through the noise.” With over 40,000 people dying from suicide each year, and the pandemic potentially heightening that risk, Stop a Suicide Today aims to save lives. Wolf Dog led the branding, messaging, design and web development strategy for this important organization, which launched just before the pandemic began. After COVID-19 became widespread, Wolf Dog not only added relevant content and resources; they made the website a central gateway to gatherings such as the recently held National Stop A Suicide Today Town Hall, that can be viewed on YouTube, https://www.youtube.com/watch?v=1VFfgLZwcUQ. The Contemporary Connection is a new online global community where single and independent women can socialize, network and be empowered and supported during this era of social distancing, and beyond. Wolf Dog designed and developed the website, and integrated it with the organization’s third-party membership platform—lending a face to the organization, and furthering its ability to reach like-minded women all over the world. Fairbanks Fancy Goods, a long-time Natick, Mass. business which creates one-of-a-kind heirloom pieces, used digital strategies to reach a more targeted market during COVID-19, and to introduce new products such as masks. Misperceived as an alterations shop—rather than a “go to” resource for beautiful, custom projects—they tapped Wolf Dog for new branding, messaging, design, a different website and an online store. Susan Hayward Interiors, Milton, Mass. engaged Wolf Dog to capture the aesthetic they wanted to project about their company online. Wolf Dog gave their brand a fresh new take through a more modern, clean and professional website. The new site also features a web-based E-Design service to give prospects a taste of working with a designer, and encourage them to return for future projects. By re-launching their site during their pandemic, Susan Hayward Interiors is better positioned to grow, now and in the future. About Wolf Dog Marketing Wolf Dog Marketing of Natick, Mass. is a boutique digital marketing agency that helps businesses succeed by reaching their ideal customers online. Wolf Dog Marketing helps startups, entrepreneurs launching digital businesses, and established organizations stand out by building communities of likeminded prospects. Its services include branding, graphic design, web design and development, social media and email marketing. See wolfdogmarketing.com.