KARE for your Customers Workshop Series | In Person

3201 Stellhorn Road,Fort Wayne IN 46815

11 January, 2021

Description

A new series of workshops is designed to help Indiana businesses sharpen their sales processes in the wake of the COVID-19 pandemic. KARE will offer in-person workshops for two cohorts: (Please register for the time slot that best suits your business identity--you are registering for starting date of the cohort but will be registered for all 4 sessions) In-person Cohort for Businesses with less than $100,000 in Sales, Mondays, 9 a.m. to 10:30 a.m., January 11, January 25, February 8, February 22In-person for Businesses with $100,000 or More in Sales, Mondays, 11 a.m. to 12:30 a.m., January 11, January 25, February 8, February 22Must have a business that is serving customers. Participants in the KARE Workshop will be asked to participate in a group message/chat outside of regular meeting times, this is a required part of the workshop. We will be using the GroupMe App for these communications. All registrants will be asked to complete the EmPWR application and a KARE Participant Agreement as a part of their participation requirements. Complete the EmPWR application now. Complete the KARE Participant Agreement. KARE workshops will be offered in January and February by the Women’s Business Center (WBC) EmPWR program at The Northeast Indiana Innovation Center (The NIIC). This is a multi day event, every other week for a total of 4 meetings . Reach new levels of sales success through your business with the Northeast Indiana Innovation Center's (The NIIC) Women's Business Center (WBC) EmPWR program's KARE Workshop Series. Lead by Kelly Ambriole, associate partner with Sandler Sales, startup and growth businesses will embark on the four-week workshop series beginning virtually in August and in-person in January. Through the program, participants will identify clients and accounts in their portfolio they want to keep, attain, recapture and expand. The KARE model can help business leaders correctly target their efforts and ensure they are using the correct approach for each customer. “KARE is an account planning tool at a 30,000-foot level. The four letters of K-A-R-E stand for Keep, Attain, Recapture and Expand,” said Ambriole. “Putting accounts into those four categories, simplifies all the complexities you have when trying to balance it all and an entrepreneur.” Requirements: Participants must have a business that is serving customers. All registrants will asked to complete the EmPWR application process as a part of their participation requirements. Topics of discovery will include KARE, ideal client profiles, the behavior cookbook and worksheets.Ambriole said the program is ideal for anyone who is responsible for lead generation, sales and account management. “This is a high-quality opportunity for small businesses to rethink and re-engage their customer base in a new way,” said Sarah Lance, WBC EmPWR program manager. “Kelly will bring her expertise and add tremendous value as a key leader at Sandler Sales.” This workshop series is funded by a grant from the U.S. Small Business Administration (SBA) Office of Women’s Business Ownership (OWBO), and there is no cost to participate. This program is specifically for women; however, it is also open to everyone with businesses and organizations in 83 Indiana communities served by the WBC EmPWR Program. “COVID 19 is forcing all of us to take a hard look at how we’ve done business in the past, what is working now, and how we will do business in the future,” said SBA Indiana District Director Stacey Poynter. “We’re proud that SBA funding is able to support innovative programs like EmPWR which inspire, teach and support Indiana small business owners.” Registration for the WBC EmPWR's KARE Workshop Series is now open. To register, visit the events page of The NIIC website. https://theniic.org/our-events/ About The NIIC467 new products launched, 189 patent applications submitted or granted, and 2,290 jobs created—that is what entrepreneurs have achieved through The NIIC since its inception 20 years ago. The NIIC has also connected Northeast Indiana companies to attract $91 million in grants and capital. The NIIC is a nonprofit, vibrant entrepreneurial community designed to advise entrepreneurs to plan, launch, and grow successful business ventures by moving ideas into action. The NIIC’s 55-acre campus is a U.S. Small Business Administration HUB Zone and a designated Opportunity Zone through the U.S. Treasury. The NIIC is the country’s only ISO9001:2015 registered business incubation and acceleration program. The NIIC received global recognition in 2020 as the International Business Innovation Association’s Mixed-Use Entrepreneur Center of the Year and recipient of the prestigious Dinah Adkins Award, one of InBIA’s top two honors. TheNIIC.org. Click here for The NIIC press kit. About WEOC2,354 women and immigrants served, trained, and counseled—since WEOC’s formation five years ago. The Women’s Entrepreneurial Opportunity Center (WEOC) serves Northeast Indiana women at all stages of their business ventures. WEOC responds to the unique needs of women entrepreneurs through business growth coaching, training, and entrepreneurial education, connectivity, and access to capital. WEOC is funded in part through a cooperative agreement with the U.S. Small Business Administration. As the Host organization, The NIIC also provides supplemental funding and complementary resources. WEOC is an SBA designated Women’s Business Center—one of two in Indiana. For more information, visit www.inweoc.com. About the U.S. Small Business AdministrationThe U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more, visit www.sba.gov.