Running With Purpose: A Special Night with Jim Weber and Scott Jurek

3400 Stone Way N,Seattle WA 98103

10 May, 2022

Description

Running with Purpose: A Special Night with Brooks CEO Jim Weber and Ultrarunner Scott Jurek Join Brooks CEO Jim Weber and renowned ultrarunner and New York Times best-selling author Scott Jurek for an intimate Q&A about Jim’s new book, Running with Purpose. Start with an optional run/walk and then return to the Trailhead as Jim and Scott speak candidly about Brooks’ purpose-driven turnaround and the importance of focus, authenticity, and celebrating every runner’s run. Pick up a book, get it signed, enjoy refreshments, and mingle with Jim, Scott, and the local running community during this special evening. Reserve your place now. Attendance is limited to the first 100 guests that reserve a ticket. Evening Schedule: 6:00 PM Walk/Run/Getting Moving on the Burke Gilman 6:45 PM Jim Weber and Scott Jurek begin book discussion followed by Q&A and book signing. 8:00 PM Event Ends -- About Running with Purpose As a hockey-loving kid from Minnesota, Jim Weber always had a competitive spirit and a knack for leadership. In the seventh grade, he wrote that he wanted to become an NHL hockey player, and his second choice was to someday run a successful company. Although his hockey dreams didn’t quite pan out, Jim further honed his leadership skills in college, earning his undergrad in business management followed by an MBA from the Tuck School of Business. As Jim’s career continued to grow, he worked in banking and held leadership roles with several large consumer product brands, including Pillsbury and Coleman. But in 2001, Jim’s career — and the trajectory of a local athletic brand — shifted when he became the CEO of Brooks Running and put a purpose-driven approach at the center of it all. The struggling brand had seen four CEOs in the past two years, and the staff betting pool had him lasting four months. Jim devised a one-page strategy that he believed would save the company and lay the foundation for Brooks to become a leading brand in running. It would require courage, conviction, and fortitude for the team to out-execute much larger brands. But as the saying aptly goes, the process was a marathon, not a sprint; as Brooks blossomed, it caught the attention of Warren Buffett, who declared it a standalone subsidiary of Berkshire Hathaway Inc. in 2012. Today, people yearn for authentic leadership and the desire to attach to brands and people they can trust. In his new book, Running with Purpose, Jim shares some of his most powerful insights and leadership principles that he believes are essential to building trust and drawing people to a purpose bigger than themselves.