AMA NJ presents ... The Secrets of CX

95 Morris Street,Morristown NJ 07960

10 May, 2022

Description

Join AMA NJ & //NKST for networking, a pint, and a talk from Doug Longenecker //NKST Founder & CEO on CX: Your #1 Competitive Advantage Is Customer Experience your organization's #1 competitive advantage? It should be. Now is the time to rethink, rework and renew your commitment to CX. The business paradigm is shifting. Your customers have more control than ever before. And, the genie is not going back in the bottle. Without an intentional, company-wide Service Design strategy to deliver the experiences your customers expect and love, the opportunities for accelerated and sustained growth will be limited. During this session, Doug Longenecker, Founder & CEO of //NKST will share his perspective on 6 key areas growth-focused organizations need to consider (and work through) to make sure the experience exceeds the expectations of both the customer and the business: 1.) Align your business strategy and CX strategy 2.) Discover the strong and weak points of your CX 3.) Understand your best customers even better 4.) Create a CX hierarchy using best-customer scenarios 5.) Gain an inside-out and outside-in perspective 6.) Make CX your core strategy across the entire organization Meet the Speaker - Doug LongeneckerDoug is Founder and CEO of the start-up company, //NKST a growth acceleration agency that is re-imagines how strategic communication companies, marketing consultancies and brand agencies can come together under one roof to serve the unmet needs of businesses today. Doug is a forward-thinking executive, an imaginative marketer, brand strategist, and an entrepreneur. He is a 25-year ad agency professional with expertise in global agency operations, account management, account planning and conceptual copy design from Chiat/Day, Ogilvy & Mather, Havas (formerly Euro/RSCG Worldwide), TSG, and Margeotes Fertitta + Partners. Along the way, he has directed $100 million advertising campaigns for Philips Consumer Electronics, Evaluated the Euro/RSCG Worldwide agency network, launched IBM's DB2 and Visual Age for Java, and reversed a 2-year negative sales trend for Ruth's Chris Steak House. Doug has experience with strategic consultancies that focus on broader issues to solve sales and marketing alignment, internal process refinement, and structuring company-wide changes for long-term growth. He is also the Host and Producer of the podcast Brave Business Triumphs .\\\ Connect with Doug on LinkedIn https://www.linkedin.com/in/douglaslongenecker/ or his agency https://www.whatsnkst.com/ Location, Location, Location Our event will take place in the General's Headquarters, a private room at the Glen Brook Brewery in Morristown Glenbrook Brewery is located in the heart of Morris County, New Jersey. Morris County is rich in American Revolutionary War history, and was the winter encampment of General George Washington and the Continental Army. After victories at the Battle of Trenton and Battle of Princeton, they set up camp at Jockey Hollow. The Army stayed there during the winter of 1777, as well as the extremely cold fall and winter of 1779–80. General Washington had his headquarters during that first encampment at Jacob Arnold's Tavern. The tavern was located in the center of Morristown, an area known as the “Green.” It was a place where many pints flowed. Colonial Ale, our signature beer, is made with the finest ingredients & artisan craftsmanship by our award winning Head Brewer. Our story, like history, is being written and changing every day. What started as hobby for a local brew enthusiast has grown with the collaboration of a creative idea. An idea so big and powerful our community and county will be proud...stay tuned for more updates. Glen Brook Brewery 95 Morris Street Morristown, NJ 973.206.1712 https://glenbrookbrewery.com/welcome.html Morristown is easily accessible from routes 287, 202 , 24 and 124, as well as the Morristown stop on the Morris & Essex NJT train; a less than 5-minute walk to the brewery. Metered and non-metered parking on surrounding streets is available. Important InfoThis event is subject to change based on COVID-19 guidance. In order to remain compliant, please note the following: Event attendance will be capped due to space limitations, reserve your spot soon. Reservation MUST be done prior to the event via EventbriteEventbrite will be available until 5:30pm the day of the event Payments will not be accepted at the doorEntrance without a ticket will not be permittedWe will have contactless check-in, so please have your ticket email or Eventbrite app on your phoneName tags will be providedYour ticket gets you a pint, or soft drink if you prefer, and appetizers. And of course the opportunity to catch up, make friends, and discover AMA-zing New Jersey marketers. Should AMA NJ or the venue need to cancel due to Covid related issues, your ticket is refundable. We look forward to seeing you May 10. If you're interested in becoming a speaker or sponsor please visit our website https://amanewjersey.org/ or contact us at [email protected].