Marketing & Branding Your Food Business

44 N. Stone,Tucson AZ 85701

02 May, 2022

Description

Food entrepreneurs, this class is for you! Learn how to build your brand, market your product, and tell your story. Do you have a tasty idea for a food business but your packaging is kind of blah? Remember that your customers first impression of your food starts with the packaging. If you are a food entrepreneur who wants to grow your business you need to learn how to build a brand, market your product, and tell your story. Startup Tucson in partnership with Tucson City of Gastronomy have teamed up to present a series of three workshops aimed at supporting small, local food businesses to grow and scale their business. Local experts will help participants think about how they can build their brand and attract loyal customers. This workshop will cover how to design packaging to ensure effective informational branding, the importance of storytelling through branding and how to turn a customer into a brand advocate. Participants will leave with tools, resources, and strategies they need to effectively market their food products to today's customers. This class is part of a three-part series for food entrepreneurs. The other classes are: Leveraging Local and Heritage Resources in Your Food Business (4/18)Food Nutrition, Safety, and Labeling for Products and Recipes (4/25)