How to Position and Build Your Personal and Company Brand

Palo Alto CA

14 April, 2022

Description

For more info and to RSVP, visit: www.idea-to-ipo.com Learn how to position for your brand for success, distill your core offering, identity your audience, and satisfy the need of others—whether you're selling a product/service, trying to get a job, or even just appealing to your boss. You're in complete control over the first impression you give online, so make sure it’s a strong one. Learn the steps of building an effective brand with dynamic photography, visual branding, and personal website development. In this workshop, you'll learn how to: Position (or reposition) your personal or company brand for success Distill your core offering Identity your audience and satisfy their "need" (as a product or service) Build an effective brand with dynamic photography and visual branding Use free tools to strengthen your brand online, including Adobe Creative Cloud Express Achieve clarity on exactly what you need to do next and more! About the Speaker: Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel Peace prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.