Fort Worth Company Tries A New Tune: Buy Me Some Peanut (Butter) And Cracker Jacks

Arlington TX

13 April, 2022

7:28 PM

Description

By Bob Francis, Fort Worth Report April 12, 2022 "Play ball!" echoed across the country's ballparks during the past few days as baseball season began. And, particularly in minor league parks, the cries of "pass the peanut butter" may also have reached the clubhouse. Peanut butter is a staple at minor league parks, where players don't quite earn the six-figure incomes of their Major League counterparts. "Minor league players say it's almost the ramen noodle of minor leagues," said Joseph DeWoody, CEO of Fort Worth-based HomePlate Peanut Butter. HomePlate Peanut Butter officials say the company offers a high-end, high-quality peanut butter aiming to score with not just the ball-playing community, but at discerning consumers around the country. HomePlate Peanut Butter was founded in 2015 by a team of former professional baseball players and entrepreneurs in Austin. Last year, Fort Worth-based Valor Management Consulting, a business management, process outsourcing and advisory firm and a subsidiary of Valor Mineral Management, began to manage the product and its brand. DeWoody is CEO of Valor as well. To read the full article, click here. Fort Worth Report is a nonpartisan, nonprofit news organization that produces factual, in-depth journalism about city and county government, schools, healthcare, business, and arts and culture in Tarrant County. Always free to read; subscribe to newsletters, read coverage or support our newsroom at fortworthreport.org.