The B2B Content Marketing Workshop Series: “Nurturing”

4438 Ingraham St.,San Diego CA 92109

12 April, 2022

Description

Join us on April 12th for a B2B content marketing workshop with expert Frank Cowell at Downtown Works in Pacific Beach. Workshop Overview Join us on April 12th for a two-hour content marketing workshop where you will learn how to develop and implement an email marketing strategy that keeps your brand top-of-mind so your brand is preferred when it's time to buy. Key Takeaways In this roll-up-your-sleeves workshop, you will learn how to… Deploy an email “Welcome Series” that sets your brand apart and builds a relationship with your prospective clientDeploy an “Immediate Follow-up Series” that will encourage contacts to take the next logical step with your brandDeploy a “Long-term Follow-up series” that will keep your brand top-of-mindDeploy one-off email campaigns that drive engagement with your timely offers and announcementsFill your long-term follow-up series with loads of valuable content that you don’t have to write yourselfEmploy tactics that build human-to-human relationshipsYour Instructor Your instructor for this course is Frank Cowell, a speaker, best-selling author, and CEO at Digitopia, an inbound marketing agency based in the San Diego, California area. With 20 years of digital marketing experience, Frank works regularly with executive teams who are looking to grow faster and smarter. Frank is the author of Building Your Digital Utopia, which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. Register now to become an AMA Member for discounted pricing! San Diego AMA takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time, San Diego AMA meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Diego County and is deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to [email protected]. By purchasing a ticket, you are acknowledging that an inherent risk of exposure to viruses, and other hazards that may cause injury or sickness, exists in any public space where people are present. By attending San Diego AMA End of Year Networking for Marketing Professionals, you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors, San Diego AMA, Downtown Works, nor any of their affiliates, directors, officers, employees, agents, contractors, or volunteers nor attempt to hold any of them liable for any illness or injury. If for any reason we cannot meet in person, the event will move to Zoom (or canceled) and refunds will be issued.