Destination Salem Awarded Travel & Tourism COVID-19 Recovery Grant

Salem MA

08 April, 2022

3:45 PM

Description

SALEM, MA — Destination Salem was one of several North Shore organizations to share in the state's Travel & Tourism Recovery grant funding TTR Grants are dedicated to campaigns and initiatives that increase consumer spending, support local businesses, and advance community recovery efforts to support businesses in Massachusetts. Destination Salem/Salem Office of Tourism and Cultural Affairs was one of the Tier 1 recipients of a $49,000 award. The grant will go toward developing a mixed media marketing campaign to target key markets through digital and radio advertising that will increase domestic drive market travel to Salem during the summer of 2022. Beverly Main Streets, Peabody Main Streets, the Essex National Heritage Commission and the North Shore Community Development Coalition also received comparable awards. (Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at [email protected]. Twitter: @Scott_Souza.)