Tequila and Brand Strategy: An AMA Columbia Exclusive Event

1643 Main Street,Columbia SC 29201

12 April, 2022

Description

Maria Lehman dives into the tequila industry and how creating an effective brand is crucial to the success of this exotic spirit. Do you enjoy tequila and want to learn more about the marketing behind the scenes? Or maybe you want to try different types of tequila while hearing from an expert. If that sounds interesting to you, join us for AMA's first tequila tasting at Smoked, a unique, upscale restaurant on Columbia's main street. Seats are limited and the price increases at the door, so make sure to sign up today! Maria Lehman, a tequila ambassador for Breakthru Beverage, will share her knowledge on marketing this unique liquor and how she manages a variety of tequila brands. During this in-person event you will: Taste four different tequilas from the Herradura Family of aged tequilas Learn more about the history, making, and marketing behind the tequila industryNetwork with other like-minded professionals There will be light appetizers to pair with your tequila tasting. Additional beverages will be available for purchase. (Must be 21 years or older to consume alcohol). Make sure to invite your friends and join us on Tuesday, April 12th from 6:00- 8:00 pm for a great discussion on the ins and outs of the tequila industry and the key role marketing plays. (see section below for location information) Maria Lehman To Maria, there is nothing better than Tequila and Agave derived spirits! In her role as Tequila Ambassador for Breakthru Beverage, she focuses on sharing the Agave production story. She conducts seminars, dinners, presentation and "tequila and mezcal trainings" for customers and consumers all over SC. She also supports their on premise and off premise teams as well as coordinating events and special programming within their Marketing Department. _____________________________________________________________________________________________ EVENT SCHEDULE6:00 pm | Doors Open 6:00 pm - 6:30 pm | Light Refreshments and Networking 6:30 pm - 7:30 pm | Tequila Tasting with Maria Lehman 7:30pm – 8:00pm | Optional Tour of Smoked & Networking _____________________________________________________________________________________________ EVENT INFOIn-Person EventAt SmokedBusiness casual dress Street and garage parking available nearbyAppetizers will be served along with the tequila Mandatory 21+ to consume alcohol----------------------- EVENT LOCATION Smoked is located at 1634 Main Street in downtown Columbia. Directions