Baton Rouge Area Chamber: BRAC Unveils New Five-Year, Regional Strategic Plan

Baton Rouge LA

31 March, 2022

11:46 AM

Description

Press release from the Baton Rouge Area Chamber: March 16, 2022 "BRING IT! embodies, both in brand and in substance, the energy that we have heard from the regional business community in knowing that this region has unbelievable potential, and a renewed commitment of leadership to drive serious, measurable progress," said Adam Knapp, president and CEO of BRAC. The BRING IT! Baton Rouge plan is founded in the belief that the regional business community is ready to tackle challenges head-on, together, to accelerate growth. Four interconnected goals of equal importance guide the work. Each goal is organized around achieving a big outcome by the end of 2026 through a series of core priorities. Bolster our Talent Pipeline Big Outcome: Increase the region's young professional population by 5% Core Priorities: Build a seamless talent pipeline Keep college grads Elevate skillsets Bring talent to BR Diversify our Industry Base and Job Opportunities Big Outcome: Grow 500 new jobs in the emerging sectors of life sciences, software, renewable energy, and water Core Priorities: Level up entrepreneurs and existing businesses Grow emerging industry sectors Shift business attraction into hyperdrive Create a More Inclusive Economy Big Outcome: Attract $100M of private investment into disinvested communities Core Priorities: Accelerate minority and women-owned businesses Drive investment into neighborhoods in need Boost diversity and inclusion in the workplace Enhance our Region's Livability Big Outcome: Boost positive perceptions of the Baton Rouge Area by 20% Core Priorities: Upgrade our infrastructure Beautify BR Rally BR pride To further the goals of BRING IT! Baton Rouge in 2022, BRAC will pursue the following tactics: Establish BR Works as the region's premier jobs portalPartner with Forum 225 on young professional talent retentionCreate career opportunities for K-12 students through the Talent Action CollaborativeRoll out BRAC's small business services suiteBuild a hyper-targeted strategy to grow the life sciences sectorCatalyze growth within emerging sectorsLaunch a minority business acceleratorIncrease minority-owned small business vendors in procurement partnershipLay the groundwork for a for-profit redevelopment fundPioneer road artery cleanup initiativeUnite stakeholders and secure funding for new MS River bridge and connectorsAdvocate for key policy priorities that advance the BRING IT! strategy BRING IT! Baton Rouge is funded by 184 Campaign Investors, businesses that have committed to funding the organization at or above $5,000 annually through 2026. These funders have collectively committed more than $3.3M for each of the five years of the BRING IT! campaign. Businesses interested in joining BRAC and supporting the BRING IT! campaign may contact BRAC Senior Vice President of Investor Development Emilia Gilbert Henry at [email protected]. This press release was produced by the Baton Rouge Area Chamber. The views expressed here are the author's own.