Wing It On! Targets Baton Rouge for Growth

Baton Rouge LA

30 November, 2020

12:31 PM

Description

Chicken Wing Concept Soars into Baton Rouge with Strong Momentum Behind Store Revenues BATON ROUGE, La. – Wing It On!, the New England-based wing joint known for its fresh, never-frozen, all-natural wings ’n wiches, announced today its plans to expand through franchising in Baton Rouge. Captivating fans for nearly a decade with its specialty sauces, high quality wings and unmatched approach to customer service in the QSR wing category, Wing It On! has amassed a cult-like following that has allowed for the brand to spread its wings. With 12 locations open and in development, Wing It On! has earned a loyal fan following, redefining the standards for serving only the crispiest of wings that all true wing nuts crave. Now, as store revenues, new openings and franchise deals are each at all-time highs, the brand has set its sights on targeted franchise growth, zeroing in on Baton Rouge and other key regions throughout the Northeastern and Southeastern sections of the United States. “We’ve been patient with our growth, primarily because we wanted to give all of our energy to our fans and the business at our first few locations. In the last 18 months or so we’ve been putting the infrastructure in place for growth,” said co-founder and CEO Matt Ensero. “The key to Wing It On! has been the true buffalo-quality wing – it’s what sets us apart from other concepts along with maintaining excellent customer service, a fresh, always crispy product and a great reputation. Because of that commitment to high standards and our fantastic team in place, we’re ready to bring Wing It On! to more wing nuts than ever before.” Founded in Waterbury, Connecticut, Wing It On! currently operates in its home state of Connecticut and in New Jersey as well. Building on the strong momentum of the stores in the northeast, they are now ready to kick off expansion in the southeastern states. A corporate store project for 4 locations in the Raleigh-Durham Triangle region is already underway with the first store set to launch this August across the street from the North Carolina State University campus. Additional stores are in development across the south in Georgia (Atlanta), Alabama (Prattville), Florida (Spring Hill) and South Carolina (Columbia). Also adding to the excitement back north, the brand recently opened a new location in Stratford, Connecticut with an experienced convenience store operator and there are plans to add a franchised location in the Boston, MA market by early 2021. The attractiveness of the franchise model is only enhanced with its flexible design footprint and simplified menu, offering wings, chicken sandwiches and customizable seasoned fries. Takeout and delivery drive 85 percent of store revenues, meaning overhead is kept low with just a small portion of the restaurant reserved for dine-in. Locations can range from less than 1,000 square feet up to 1,500 square feet. Wing It On! also offers a built-in digital experience that franchisees can leverage for online ordering, a mobile app and third-party delivery integration software. Wing It On! is actively seeking qualified single-unit and multi-unit owners looking to invest with an emerging brand in the fast-growing chicken segment that keeps operations simple. Ideal franchisees should have business or operations experience and a passion for the food industry – if you’re a wing nut, even better. Franchisees must have a minimum net worth of $300,000 and meet the minimum liquid assets requirement of $70,000. For more information on the franchise opportunity, visit: https://www.wingiton.com/franchise. For more information on Wing It On!, visit https://www.wingiton.com. About Wing It On! Since 2011 Wing It On! has focused on giving fans a truly exceptional wing experience that starts with fresh, never-frozen classic and boneless wings cooked to perfection and tossed in award-winning sauces and dry rubs. The line-up of bigger, juicier, hand-crafted chicken sandwiches and a selection of seasoned fries are also making fans continue to choose WIO for game time, or anytime hunger strikes.With low initial investments and prime markets available, Wing It On! is actively seeking qualified franchise candidates. For more information on the Wing It On! franchise opportunity, visit https://www.wingiton.com/franchise.