Ivonne Kinser - Avocados from Mexico

17250 Dallas Parkway,Dallas TX 75248

31 March, 2022

Description

Success with digital marketing More info to come, but register now. Join us on Thursday, March 31, 2022. We'll be live and in person at CityCentral - Addison. The event is free to attend, but please register. Program Format:7:30am -- Pre-meeting networking (coffee provided)8:00am -- Opening remarks & welcome 8:15am -- Main presentation and Q&A9:00am -- Wrap up & networkingAbout Ivonne KinserIvonne is the Vice President of Marketing and Innovation for Avocados From Mexico. She leads a high-performance team and the innovation agenda that placed Avocados From Mexico in the Fast Company 2021 list of Most Innovative Companies in the world, and the top one in the branding category. She led the digital team that contributed to lift brand preference from 20% to 60%, and Mexican avocado imports from 1.2 billion pounds per year, to 2.4 pounds per year in only seven years. In 2018, she became one of the five women honored with the Changing the Game Award Brainwave category. An award given by the prestigious She Runs It organization which recognizes women within the marketing industry who are true catalysts of innovation by fearlessly making bold moves and reinventing the rules of marketing to transform their brands and their organizations. The previous year, the American Advertising Federation had included her in the list of “20 Women to Watch in Dallas Advertising” and awarded her the Shining Star Award, which recognizes women in the Dallas advertising industry who are breaking glass ceilings. More recently in 2021, she made the list of the 100 most influential Latinas. Through the span of her 20-year+ marketing career, Ivonne has played leadership roles in multiple corporations representing multi-billion brands, as well as in top advertising agencies such as Lintas, McCann Erickson Worldwide and The Richards Group, working with well-known brands in almost every category. In 2014, she joined Avocados From Mexico as the Head of Digital Marketing, and in seven years she built the organization’s digital practice which became one of the most successful digital groups in terms of performance and innovation. Under her leadership, AFM’s digital work has won over seventeen accolades and recognitions for digital creativity and performance including the only brand earning the top #2 position as Merkle’s “Best Digital Super Bowl Campaigns” for five consecutive years, from 2016 through 2020; an ANA REGGIE Award in 2020 for Disrupted Use of Digital Technology; a Gold (Sol De Oro) for #Avosecrets (AFM’s 2017 Super Bowl digital campaign), in the category of Real-Time Content at the FIAP competition in Buenos Aires. This festival is recognized in the Latin American region as one of the two most important festivals, together with Cannes. She is a member of the Fast Company Executive Board and contributes with articles about disruptive creativity and innovation. She has also addressed dozens of keynotes – across the nation and internationally – about Avocados From Mexico’s marketing successes, and she is a regular guest speaker at the IPADE, (the top business school in Mexico). It’s what she calls her small contribution to help push the industry forward. Innovation, disruptive creativity, and a non-traditional approach to marketing are the hallmarks of Ivonne’s work. Ivonne's website and social channels: Website: https://ivonnekinser.com/ LinkedIn: https://www.linkedin.com/in/ivonnekinser/ Facebook: YouTube: Twitter: Instagram: Follow the Discussion on Social Media Use the hashtag #ddmarketers and follow the discussion on Dallas Digital Marketers' digital & social media channels: Facebook Page: https://www.facebook.com/DallasDigitalMarketers LinkedIn Page: https://www.linkedin.com/company/dallasdigitalmarketers/ Twitter: https://twitter.com/DDMarketers Instagram: https://www.instagram.com/dallasdigitalmarketers/