Victorian flowers We Still Love. Tom Mickey discusses his book, All About Flowers: James Vick's Nineteenth-Century Seed Company
Join Tom Mickey as he discusses his new book All about Flowers: James Vick’s Nineteenth-Century Seed Company illustrates how this nineteenth-century seed company influenced both gardeners and the kind of garden that became essential, the Victorian flower garden. Nineteenth-century seed company owner James Vick (1818-1882) believed in being fair and honest with his customers. That ethical stance inspired his communication methods with his customers at a time when business owners thought ‘hype’ was essential.
Vick had been an editor and writer before his seed business. He wrote his catalog and monthly magazine with words inspired by what would most help his customers.
The second half of the nineteenth century made possible a media-driven garden which included what the garden should look like, where it should be in the home landscape, and what plants ought to be in it. The seed catalogs, garden magazines, and horticultural papers of the day suggested the plant varieties and indicated where to plant them in the garden.
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