HighRock Presents: MOMENTUM Speaker Series and Workshop

1301 West Patrick Street,Frederick MD 21702

13 April, 2022

Description

Learn how to connect with your customers and build loyalty for your brand through the power of measurable emotion. Join HighRock and guest presenter Marc Whitehead, the CEO and Co-founder of Emotive Technologies, as we explore how to develop a brand strategy that is both memorable and measurable. During our first-ever MOMENTUM workshop, we'll show you how to claim a distinct identity that will inform all aspects of your business, from marketing to sales. Beyond strategy, we'll also show you how to gain a fresh perspective on measuring the health of your brand and uncover what will motivate your audiences into action. Speakers: Marc Whitehead is the CEO and Co-founder of Emotive Technologies Inc. An engagement advocate and fierce defender of customer-centricity, Marc’s view of the world has been informed from an eclectic mix of work environments; multinational ad agencies like BBDO, small independent communication agencies he started himself like The Hotbed, and specialty branded content creators like Fresh Baked Entertainment. He’s collaborated on marketing efforts of all scales and types, from global product launches for brands like Apple and Miele, to national advertising campaigns for Fairmont Hotels and Celestial Seasonings teas, to branded web series for J&J and McDonalds, to measuring audience engagement efforts with the likes of GoDaddy, UCLA Health and Discover card. His experience is firmly rooted in the disciplines of strategy and planning, which has served as the catalyst for finding new, more effective, and truly authentic ways for people to bond with their favorite brands. This served as inspiration for the launch of the Apex Scoring System, a proprietary, innovative technology that enables organizations to understand the attitudes that truly drive audiences to take action. Shanna Mueller is HighRock's Marketing and Brand Strategist. Her expertise helps guide brands and businesses to connect and build audiences virtually and in the real world. She has worked with large Fortune 500 companies such as Rubbermaid Commercial, Yankee Candle, and American Woodmark. She will offer insight into the world of brand archetypes and how to clarify your messaging. Included Coffee, light breakfast, refreshments, and snacksSwag items and giveawaysSchedule 8:30 am - 11:00 am 8:30 - 9:00 Registration9:00 - 9:45 Brand Archetype Discovery: "Finding the Heartbeat of Enduring Brands"9:45 -10:00 Break and snacks10:00 - 10:45 Emotive Presentation: "The Clues and Cues of Customer Love"10:45 - 11:00 Closing questions and remarks