Lay's Chips Launching Geno's-Inspired Philly Cheesesteak Flavor

Philadelphia PA

22 July, 2020

11:46 AM

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PHILADELPHIA — Geno's Steaks is a staple in Philadelphia, drawing thousands of tourists each year to sample an authentic "Philly cheesesteak." And now, the taste of the South Philly icon will be available nationwide, but in a different form. Lay's recently announced a new line of chip flavors called "Lay's Flavor Icons." Among the new flavors is a Geno's-inspired cheesesteak chip. Have you always wanted to try our cheesesteaks, but haven't been able to make a trip to Philly? We're excited to share that @lays is releasing a new chip flavor inspired by our cheesesteaks. All 5 restaurant-inspired flavors will be on shelves later this month for a limited time. pic.twitter.com/62dTH0JET7— Geno's Steaks (@GenosSteaks) July 10, 2020In addition to the cheesteak chips, the new flavors include Nashville hot chicken, New York style pizza, carnitas street taco, and chile relleno, all inspired by staple restaurants in their own regions. Introducing… Nashville Hot Chicken with @PartyFowlNash Philly Cheesesteak with @GenosSteaks Carnitas Street Taco with @eltorito New York Style Pizza with @GrimaldisPizza Lay's Flavor Icons hit shelves the end of July – get em while you can! pic.twitter.com/01nV4uKwuJ— LAY'S (@LAYS) July 17, 2020Action news reports in addition to the new flavor line, Lay's is donating $25,000 to each of the five businesses for coronavirus relief efforts.