STRATEGY SERIES : Crafting Strategy Part 3

110 Canal Street,Lowell MA 01852

14 April, 2022

Description

As a part of our 2022 Strategy Series, Scott Latham returns for part three of Crafting Strategy: The revenge of Strategic Execution Crafting Strategy III: The Revenge of Strategic Execution In the past two seminars at the iHub, I’ve discussed crafting business models and strategy, in this session we will get down and dirty around strategic execution. When we look at failed strategies, research suggest that flawed execution is often the primary culprit. The famous boxing saying is that “everyone has a plan, until they get hit in the face.” – well in many ways, the sentiment sums up the challenge of strategic execution. No matter how well thought out your plan, once the customers, competitors, and employees get involved, then all bets are off. This workshop will focus on strategic execution through the introduction of two related frameworks: activity maps and feedback loops. The session will be useful for individuals that are in charge of strategic execution in companies both large and small across all industries. About Dr. Latham: Dr. Latham is a UMass Lowell Associate Professor in the Manning School of Business. He is an expert on issues surrounding strategic planning, organizational turnaround and business startup development. He worked for a dozen years in the software industry, where he experienced both the highs and lows of the .com boom. After leaving industry, in 2005 he earned a Ph.D. in strategic management. His work has been published across a wide array of outlets, including the Harvard Business Review, MIT Sloan Management, Fast Company, Entrepreneur Magazine, Mass High Tech, and the Boston Globe.