EDPA SoCal - Cathy Breden (CEIR) - The Adaptation of Trade Shows to Meet

80 Icon,Lake Forest CA 92610

29 March, 2022

Description

EDPA SoCal presents Cathy Breden (CEIR) - The Adaptation of Trade Shows to Meet Evolving Needs The good news is that trade shows continue to enjoy a strong brand image, yet over the course of the pandemic corporate marketers have found other ways to connect with their current and prospective customers. Attendees as well are using different channels for meeting their business needs. What does this mean for face-to-face shows, and even more importantly what can you do to adapt in this ever-changing environment? This interactive session will provide unique insights based on CEIR research, as well as provide an update on the forecast for recovery.