HSMAI LEVERAGING YOUR LOCAL MARKET PARTNERS TO MAXIMIZE REVENUE AND DEMAND

8121 Amalfi Place,Myrtle Beach SC 29572

29 March, 2022

Description

Let's work together to strengthen tourism for South Carolina! Presented by HSMAI SC with VRMA and Myrtle Beach Chamber of Commerce & CVB Join HSMAI SC with VRMA, - SC VR Alliance, and Myrtle Beach Area Chamber of Commerce & CVB for an exciting educational program. We'll be giving away TWO FREE HSMAI South Carolina Memberships at the end of the meeting, so come for the event, and stay for networking at the bar of the Marina Inn! It’s finally time to gather together and prime for a banner year for South Carolina!  The goal of bringing this interconnected panel of experts together is to reach across the aisle of lodging type, and visitor vs locals so we can work together for a stronger tourism economy. We are meeting as leaders of the Grand Strand, but the principles of partnership can be applied to any market. Let’s bring the resources in our backyard together to drive demand and revenue for the entire market, while supporting local associations and vendors.  At this event, we’ll get the latest updates on the state of lodging, including in depth market reporting on performance by segment and season, type of stay, as well as tactics to help attendees optimize ADR and occupancy.  We’ll hear from an inspiring panel including three of Myrtle Beach's hallmark hospitality professionals and civic leaders as they discuss perspectives on:  ⭐How to leverage the brand focus of the destination and local marketing initiatives ⭐Insights revealed via a snapshot of sales and performance strategies from featured properties ⭐How to maximize leverage of various sales channels, direct bookings, OTAS, packages, DMO, direct, wholesale, etc. ⭐New and legacy accommodation offering and demand trends will also be a focus. ⭐You will take away actionable tips for a successful upcoming season, with concepts that can be allied to any market. Featuring our distinguished panel: * Miller Hawkins, Owner of Booe Realty and President of VRMA* Stuart Butler, CMO, Myrtle Beach Area Chamber of Commerce & CVB* Alex O. Husner, CMO, Condo-World and Chair of the Board of Directors for the Myrtle Beach Area Chamber of Commerce & CVBModerated by Julia Lane W. Napolski, Principal Parlay Vous, VP Education HSMAI SCThank you to our Sponsors and Partners: VRMA South Carolina VR Alliance Myrtle Beach CVB and Chamber of Commerce Marina Inn at Grand Dunes Expedia TravelBoom Marketing If you are a member of HSMAI, reserve for free by writing to [email protected] you are a non-member and wish to reserve a seat but pay at the event, please send your contact details to [email protected]. We look forward to seeing you all there!