12 Basic Seo Tips for a New Website

Scottsdale AZ

05 March, 2022

9:48 AM

Description

SEO is a confusing and complex term for many business owners. Although it is quite simple to understand, it takes years and years of practice and hard work to understand how to get a website loved by the all-important Google search algorithm. Nevertheless, it is still an important and lucrative marketing strategy for driving organic traffic to your website. If you have a new website and don’t know how to do its SEO, then we have some tips listed below to get you started: Focus on Your Website’s Structure Planning your site’s architecture is the foremost area to plan when you want to do its SEO. A poorly structured site only results in a high bounce rate which decreases its visibility in the search engines even if it comes to the front page. As a rule of thumb, make sure your money pages are all internally linked and are no deeper than 3 layers at max. Most people recommend using a SILO structure for a good user experience, easy navigation and better search rankings. Spend time in Keywords Research Keywords are the foundation of any SEO campaign. If you get this step right, then you can get all the other steps working for your SEO campaign. However, if you get it wrong then your entire SEO campaign would fail even if you have done everything else correctly. That's because you would get irrelevant traffic that would not convert into sales to add to your business revenue. There are a number of free tools available to help you. Google’s keyword planner option under the Google Ads tool is the most famous free keyword research tool available. Use a Unique Title & Meta Description for All Pages Most business owners are unaware of the importance of using unique meta titles and descriptions for their web pages. Using a unique title and description will not create confusion for two different pages for Google which would eventually help it climb the rankings. Make sure the title and the description are written naturally reflecting the content of the page and are also perfectly optimized with the targeted keywords at the same time. Using Headings & Quality Web Content Make sure to make your web content relevant and readable using all the important headings. Don't use the H1 tag more than once. Sprinkle H2 and H3 on your page. You also need to follow EAT guidelines for your website’s content to be considered an authority in Google’s eyes. Choose a Good Domain Name & UserFriendly Urls A good search engine friendly domain name is still important for adding more visibility to your website. Look for an SEO friendly domain name and get the domain registration done asap. For the dynamic Urls, use phrases instead of strings. This happens mostly in eCommerce sites. For example: www.abc/com/product/12345-st-12 isn't considered as a user friendly URL. On the other hand, www.abc.com/product/red-socks-small-size is a user-friendly URL. Submit a Sitemap A sitemap is important for every website as it helps Google to crawl it easily. Always use a sitemap and submit it in the Google Search Console. Integrate Free Google Tools Don't forget to integrate Google free tools such as Search Console and Analytics to continuously receive updates related to errors, traffic and site performance.  Check Page Loading Speed & Core Web Vitals Website loading speed has become quite critical in recent years as it directly affects a user’s experience.  Google prefers fast-loading sites having a loading time of less than secs on its front page listings. You can use Google Pagespeed insights to check for your site’s loading speed. Last year, Google also launched Core Web Vitals update to further enhance user experience and site performance. The same Page Speed tool would tell you about the areas of the website which need to load quickly instead of the entire page to pass the Core web vitals test. You can also consider buying a Web hosting from a reliable company to ensure a fast page loading speed and performance. Internally Link Don't forget to internally link your relevant pages to get the website authority flowing. All the famous brands have the perfect internal linking structure that increases the chances of the inner pages to rank on the front page listings of Google. Mobile-Friendly Test Although all the websites created today are responsive but you still need to make sure that they also pass the mobile-friendly test by Google. Google loves responsive and mobile-friendly sites having the right button and text size for an enhanced user experience.