KATRINA ADAMS PAST PRESIDENT & CEO USTA OWN THE ARENA BOOKSIGNING

888 8th Avenue (at 52nd),NEW YORK NY 10019

11 March, 2022

Description

Ever wonder what happens behind the scenes at The U.S. Open which attracts over 700,000 attendees, millions of viewers, and top players? Let Katrina Adams tell you. The former President and CEO of the United States Tennis Association—the first black woman and youngest person ever to hold the position—with the responsibility of $300 million+ annual revenue and herself a former professional tennis player has penned a book, Own the Arena. As the President & CEO of the USTA Adams showcased her ability to impact, influence and make sound business decisions while navigating a plethora of moving parts and 700,000+ members. In Own the Arena, Katrina Adams offers a privileged, singular inside look at this sensational global event, while elaborating on what makes tennis the only sport of a lifetime. She shares a wealth of stories from her career and personal life, as well as insights from top tennis professionals and a behind-the-scenes look at the leadership skills involved in hosting the U.S. Open, the largest and most lucrative sports event in the world. Own the Arena offers fresh perspectives on having presence, being remembered, directing a conversation, and moving boldly in spaces where “you are the only one.” It also covers good sportsmanship—treating others with respect and inclusivity. Tennis is said to be 90 percent mental; this book shows how to take the elements of mental fortitude and use them in your life. Don't miss this event! CDC protocols observed. Ticket price includes the book and a FREE glass of Prosecco. Can't make the event, get the book here: https://bookshop.org/books/own-the-arena-getting-ahead-making-a-difference-and-succeeding-as-the-only-one/9780062936820 PHOTO CREDIT: Camera Work USA