In Business Expo & Conference 2022

1919 Alliant Energy Center Way,Madison WI 53713

18 May, 2022

Description

Dane County's premier business-to-business expo featuring a wide variety of exhibiting companies and drawing over 1,200 professionals. In Business magazine will host its annual In Business Expo & Conference on May 18, 2022! This is Dane County's premier business-to-business expo connecting over 1,200 attendees and featuring a wide variety of exhibiting companies. To learn more about the event, visit MadisonBusinessExpo.com. The event kicks off with a keynote presentation by Ken Schmidt, Harley-Davidson’s former director of communications: Fierce Loyalty: Dominating in a Commoditized Market As a major player in one of the world’s most celebrated turnarounds, Ken Schmidt helped transform Harley-Davidson in the 1980s through the mid ‘90s from a just another motorcycle company into one of the world’s most popular brands and dominant competitors. In his keynote presentation at the In Business Expo & Conference, Ken will teach you how to position your business to ensure that it’s memorably different than competitors, and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others – even when your prices are higher.