The B2B Content Marketing Workshop Series: "Boost Conversion"

4438 Ingraham Street,San Diego CA 92109

10 March, 2022

Description

SDAMA and Digitopia are hosting a content marketing workshop at the Downtown Works location in Pacific Beach. Workshop Overview Join us, in person, on Thursday, March 10 from 9 AM—11:30 AM for a content marketing workshop where you will learn how to develop and implement a strategy to create content that converts target buyer personas at every stage of the journey. This is the first in a series of three workshops: "Boost Conversion", "Drive Traffic", and "Nurture Leads". Purchase workshop series now for a discounted price. Stay tuned for additional details on workshops two and three! Key Takeaways In this roll-up-your-sleeves workshop, you will… Refine your target buyer persona so you can optimize your content marketing strategy around their true pain pointsLearn about the 7 relationship levels of digital engagement and why they are critical to your content marketing successWork through the types of content that work best for each relationship level so you can maximize relevance for your potential buyersDevelop a “blueprint” to help you quickly and easily design and communicate a strategic relationship-driven content marketing strategyDesign a relationship-driven content journey for your brand that helps you systematically ascend relationships, from stranger to fanCreate a supporting content calendar that consistently “feeds the funnel”Define KPIs and metrics to help you quickly and easily find the bottlenecks to successLocation Downtown Works - Pacific Beach Your Instructor Your instructor for this course is Frank Cowell, a speaker, best-selling author, and CEO at Digitopia, an inbound marketing agency based in San Diego, California. With 20 years of digital marketing experience, Frank works regularly with executive teams who are looking to grow faster and smarter. Frank is the author of Building Your Digital Utopia which details a concept he pioneered to help brands create digital experiences that systematically accelerate growth. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to revenue operations, business strategy, and digital marketing. Register now to become an AMA Member for discounted pricing! https://www.ama.org/ama-member-benefits/ San Diego AMA takes the health & safety of attendees and COVID-19 precautions extremely seriously. At this time, San Diego AMA meetings are following any/all state and county COVID-19 guidelines for meetings and events in San Diego County and is deferring to current CDC guidelines for mask usage and wearing. If you have questions or concerns about attending this event please reach out to [email protected]. By purchasing a ticket, you are acknowledging that an inherent risk of exposure to viruses, and other hazards that may cause injury or sickness, exists in any public space where people are present. By attending San Diego AMA End of Year Networking for Marketing Professionals, you knowingly and voluntarily assume all risks to exposure to viruses and agree not to sue the Event Sponsors, San Diego AMA, Downtown Works, nor any of their affiliates, directors, officers, employees, agents, contractors, or volunteers nor attempt to hold any of them liable for any illness or injury. If for any reason we cannot meet in person, the event will move to Zoom (or canceled) and refunds will be issued.