Showing Off Your Startup's Traction

6401 Penn Avenue,Pittsburgh PA 15206

29 March, 2022

Description

IN-PERSON EVENT: This session will provide you with insights & templates to showcase your startup's traction & communicate future potential. THIS WILL BE AN IN-PERSON EVENT HELD AT ASCENDER.***Masks and proof of vaccination are required to attend the event.*** Traction is one of the most critical elements to demonstrate when sharing your business with important stakeholders. Too bad most startups do a poor job talking about it. This interactive workshop will provide you with pro tips for presenting your startup's traction—from pre-revenue early wins to post-revenue momentum and beyond. Our featured facilitators, Talpha Harris of Sustainible and Lindsay Stuart of Mamalux, will first walk us through the lessons they've learned about communicating traction as early-stage entrepreneurs, including metrics to consider and documents to have ready. Then, using examples and activities, they'll cover the components of effective one-pagers and traction decks. The workshop will also explore best practices for adapting your messaging and metrics based on the audience you're hoping to impress. Sign up for this workshop if you're an early-stage entrepreneur eager to pick up strategies and best practices for effectively communicating the traction you and your startup have achieved. By the end of this free 1.5-hour workshop, you'll: Learn about the importance of showcasing your startup's traction in a clear, concise, and engaging mannerUnderstand how to adapt your message around traction based on who you are speaking with and the goal(s) you are trying to achieveHave a draft of a traction deck or one-pager that you can refine and use to demonstrate your startup's tractionFeaturing: Talpha Harris is the CEO and co-founder of Sustainible, a business model assessment tool to help entrepreneurs determine how they can improve or implement their business model. Talpha previously worked as Entrepreneurship Hub Manager at Bridgeway Capital, where she helped entrepreneurs build businesses and designed entrepreneurial programming such as accelerators and incubators. Talpha, a woman of faith, currently lives in Pittsburgh with her husband, K-Andre Harris, Sustainible's CTO, and 18-month old toddler. Lindsay Stuart is the founder and CEO of Mamalux, which makes leakproof sleepwear for breastfeeding. She previously worked as Head of Marketing for Weatherman, a tech-enabled umbrella company, and spent the first decade of her career as a sports journalist with The Washington Post and Sports Illustrated. She lives in Pittsburgh with her husband, two toddlers, and Boston Terrier, and another baby will join the family in late May. Ascender is located at 6401 Penn Ave, 3rd Floor, Pittsburgh, PA 15206. Click here for directions. ***Masks and proof of vaccination are required to attend the event.*** Accessibility: Ascender is ADA accessible; attendees can take the stairs or the elevator up to the third floor to Ascender's space. Free on-site parking is available. Bus lines: 75, 74, 82, 77, 71C, 88, 86, 89 (within 3-minute walking distance after drop-off); P1, P2, P3 within 10-minute walking distance from the bus station. We are a vibrant hub with educational programs for entrepreneurs, mentorship and expert coaching, incubation and a collaborative coworking space that helps drive innovation and growth.From fledgling tech companies, healthcare innovators, and nonprofits to makers, creators, services and shops, entrepreneurship thrives here.