Social Media Today

6200 Papermill Drive,Knoxville TN 37919

09 March, 2022

Description

Join us in person to learn how social media changed during the pandemic and how to create content that supports the latest trends Join us in person to learn Abbi McCollum's strategies for increasing engagement on social media for big brands, local brands, and personal brands. As the Vice President of Social Media and Linear Digital for HGTV, she creates a bridge between the on-air programming team, the marketing team and the digital team. As the digital lead for the brands, she manages a team that creates a digital and social presence for all HGTV shows and talent. Abbi works closely with the interactive ad sales and marketing teams to monetize the digital on-air content as well as to establish social sponsorship guidelines and campaigns. As the head of social media and linear digital for HGTV, she oversees a team promoting daily content to an audience of over 27 million, managing influencer partnerships, working with talent, producing live events, and creating content strategy for Instagram (Feed, Stories, Lives, and Reels), TikTok, YouTube, Facebook and Snapchat. Abbi oversees an team of editors that creates SEO-rich articles and photo galleries to keep HGTV talent and shows at the top of search engine results. She also oversees a team of social media editors to create a mixture of seasonal, trendy and evergreen social content for the HGTV brand including promotion of the HGTV Dream Home, decorating and design content and audience engagement pieces. The presentation will begin at noon. Those interested in network are welcome to arrive at 11:30am. A BBQ lunch is included. The Knoxville chapter of the American Marketing Association brings together marketing minds, across Knoxville and surrounding areas, through valuable professional development events, networking opportunities and monthly luncheons. The opportunity to meet and mingle with some of Knoxville’s brightest just might spark your next big idea, or yield an introduction to a valued connection.