Be customer-centric: How to Innovate in Academia and Industry

1505 Franklin Boulevard,Eugene OR 97403

04 March, 2022

Description

Join the next Knight Campus entrepreneurship speaker series event and discover how Arlyne Simon is changing the face of inventing. Although the path to innovation may differ in academia and industry, both product development approaches benefit from 1) zeroing on the problem being addressed and 2) understanding the target customer or end user persona. This talk will focus on lessons learned in commercializing immunoassays and designing medical devices like hypodermic syringes and ultrasound machines. Interestingly, these lessons of customer-centricity also apply when sparking an inventor’s mindset in K-5 students through the Abby Invents STEM picture book series. About Arlyne Simon Patented inventor, Dr. Arlyne Simon, is a biomedical engineer, and author of the Abby Invents picture book series. Her passion for healthcare has led her to invent new immunoassays, design syringes as well as next-generation ultrasound systems. As an author, Arlyne crafts stories about a girl inventor who creates things that do not exist – like unbreakable crayons! She holds a Ph.D. in macromolecular science and engineering from the University of Michigan and an undergraduate degree in chemical & biomolecular engineering from Georgia Tech. Visit her at www.arlynesimon.com and www.abbyinvents.com.