Our Shipping Marketing Story

Los Angeles CA

25 August, 2020

1:11 PM

Description

This year the United States Economy went through a roller coaster of change. Our own business has to change many things that we do in order to meet Covid-19 Regulations and also to meet the new needs of our customers. The economy moved into a nearly entirely e-commerce focused market and for us that meant we had to adapt. For our own company, we ended up cutting costs to adapt by doing our own marketing in house. Now, we normally paid other companies to do the tedious work of shipping out thank you boxes, or shipping our marketing mailers. This was no longer the case because prices went higher and we needed to be a more lien business to adapt with this new market. One of the ways was just like I said to do our own marketing. I want to now go over the different ways of cutting costs and walk through how we transitioned our store into doing this. The first thing we had to do was to break down all the different types of marketing we did. Our company does email marketing, corporate gifting, and actual direct mailing. The corporate gifting and direct mail were the major transitions and concerns for us. Our sales team always did the email marketing and the digital side we decided to simply stop running ads. This meant that we needed to break down the different pieces of internal work that we needed to schedule time and people for. This led us to start breaking down all the pieces of information that previous marketing companies gave us. We used those as a guide and brought in a designer to work on all the design work for gifts, boxes, and letters. The next section was being able to put all of those pieces together and this is where it got complicated. It turns out the number of shipping supplies needed was a very large amount. Luckily, since we were doing this in-house the cost of putting it together would be less if we took our own time to put it together on top of our normal jobs. So yes we put all our team even CEO and CMO etc. on the task of putting things together for an hour a day. We tried to place each task in the amount we could complete in an hour because each hour would be done by a different set of people. So we ordered shipping boxes from a packaging supply company which also helped us get the correct products we needed. It turns out most marketing companies use packaging supply companies in order to send these items out so the customer service agent for that store was amazing in helping us get the right boxes, the correct tape and so on. So this is how it went we broke down tasks into an hour with a crew of 5 people at a time. We had a room that would allow for the covid-19 space regulations and we started to pump out our own marketing material. The costs of this cut our marketing budget in half. So in the future if we want to do more we simply can. Or we will probably higher some hourly workers to do it for us, but it really is fun to work with all aspects of the company.