What A Squirrel Can Teach Us about Communicating Value with Neil Baron

3921 Fabian Way, Menlo Park CA

19 March, 2022

Description

Register at Topic: What A Squirrel Can Teach Us about Communicating Value Speaker: Neil Baron, B2B Product Management Consultant Summary: There is an old adage in business: “Sell the sizzle, not the steak.” Emotionally hook them with benefits, not features. Yet, most organizations struggle to understand, much less articulate, the value we deliver to customers, emphasizing commoditized functions and features instead of outcomes. We leave it to customers to answer for themselves, “What’s the sizzle? What’s this going to accomplish for me?” About the Speaker: Neil Baron is an internationally recognized expert at helping B2B companies accelerate growth by implementing product management and product marketing best practices. Prior to starting his consulting firm, Baron Strategic Partners in 2009, he spent many years as an executive with a wide variety of B2B technology companies such as Sybase (now SAP), Brooks Automation, IBM, ATG (now Oracle). He helped companies such as Bank of NY Mellon, Experian, Sensata, LoJack, Dyn (now Oracle), Litle (FIS), and many others exceed their growth goals.