Confessions of a Solo Marketer: Don't hire me.

225 Reformation Parkway,Canton GA 30114

24 March, 2022

Description

Many in the marketing profession have been soloists. We have a dirty little secret. You shouldn't hire us. Many in the marketing profession have been soloists – the sole marketing resource at our employers. This isn’t limited to small companies, either – some have worked for billion-dollar plus organizations as soloists. We have a dirty little secret. You shouldn’t hire us. Don’t get us wrong, we’re good at a lot of things, and many of us have worn many hats. We’ve been copywriters, graphic designers, photographers, videographers, editors, conference organizers, media buyers, and just about every other role you could imagine. But in many of those cases, we’re just figuring it out as we go along. This presentation is going to get explicit. We’re going to explore all the different ways that hiring a solo marketer is a bad idea, with words directly from the soloists. We’re also going to give you some ideas about what to do instead.