University Of Wisconsin - Green Bay: Faculty Note: Prof. Pangarkar, COVID-19 Review, Analysis And Future Research Directions

Green Bay WI

12 February, 2022

3:29 AM

Description

Press release from University of Wisconsin - Green Bay: Sue Bodilly February 11, 2022 UW-Green Bay Assistant Prof. Aniruddha Pangarkar's purpose of this conceptual paper is to analyze, review, and articulate the impact of the COVID-19 pandemic on marketers. The paper addresses the impact of the pandemic caused to firms and retailers, and provides them with innovative and strategic directions to achieve a blueprint for success. Source: COVID-19 Review, Analysis and Future Research Directions: Implications for Marketers – NMIMS MANAGEMENT REVIEW This press release was produced by University of Wisconsin - Green Bay. The views expressed here are the author's own.