TechXel Stamford Venture Expert: ZOOM Brenda Lewis, TMI, Market Strategy

1 Public Library Plaza,Stamford CT 06901

09 February, 2022

Description

TechXel Stamford Venture Expert Series (5 of 12) : Brenda Lewis , Transactions Marketing ,Inc. Startup Positioning & Strategic Marketing TechXel Stamford Venture Expert Series (5 of 12): ZOOM Brenda Lewis TMI, Startup Marketing February 9, 2022 5:30 to 6:45 PM Brenda Lewis, Founder & Principal, Transactions Marketing, Inc. Positioning/Marketing Fifty percent of new ventures fail because they make mistakes in defining their market. Brenda Lewis has 40 years of experience in positioning and strategic marketing as principal of Transactions Marketing, Inc.(TMI) (www.transactionsmarketing.com). TMI manages the launch and funding of enterprise mission critical software, systems and services and has launched 24 ventures in healthcare, IT, security, telecommunications, information, fintech and location services markets, Prior to starting TMI, Brenda spent 15 years at Exxon International, Marine Management Systems, Inc. and Pechiney Ugine Kuhlman in systems and industrial marketing. She graduated cum laude in Economics from Smith College and holds an MBA from the University of Connecticut. She attended Harvard Business School's Program for Management Development and earned a Certificate in Telecommunications Management from NYU. On a pro bono basis, Brenda is a charter organizer of the Kauffman Foundation’s One Million Cups/Stamford. She is a judge for the annual Draper Competition for Collegiate Women Entrepreneurs at Smith College and serves as a judge at TechStars Startup Weekend and the CT New Venture Challenge. She served on the Steering Committee for Innovate Stamford, which won a $2 MM CT NEXT Innovation District grant. She was a finalist in the Connecticut Technology Council's 2018 Women of Innovation awards. She is an offshore racing sailor, a member of the Storm Trysail Club and a PILOT at Mystic Seaport. 5:30-5:45 pm introduce yourself and your venture 5:45 to 6:45 PM Brenda’s remarks. This is a ZOOM event Registration closes Feb 9 at NOON. Those registered will be sent Zoom invitation by 1PM As the only B2B enterprise accelerator in Fairfield County, TechXel is proud to partner with The Ferguson Library in Stamford 's Innovation District to present the TechXel Venture Expert Series. In hosting the Venture Expert Series the Ferguson continues a long tradition of providng a venue where young enterpreneurs can go for information.