Andrew Huggett Tips on How to Get Your Jingles Selling

New York City NY

24 January, 2022

6:39 AM

Description

Jingles are the short, catchy songs that pop up during radio commercials. They're designed to catch your attention and convince you to buy whatever product or service the advertiser is selling. Jingles are a staple of advertising and a great way to market a company's services without spending too much money on marketing. With these eight tips in mind, offered by music composer Andrew Huggett, designing a killer jingle will be easy! Andrew Huggett is the man behind the ubiquitous rock ‘n roll radio jingle “Nobody Deals like Dilawri" and countless other Ottawa radio jingles. Andrew Huggett who is also known as Ottawa's radio jingle master, estimates he’s written about 200 to 300 Ottawa radio jingles throughout his career, not to mention the endless amount of music he’s composed for documentaries, movies, video games, television shows and even amusement park rides. One thing to keep in mind is that if you want to make your jingle more memorable for consumers, try using imagery as well as words in your song. A good example of this is the Budweiser "Whassup" jingle. This catchy tune uses wordplay along with images such as firemen and puppies to get its message across. Here are eight tips on how to design a killer jingle that'll help get your company's message through: How to create catchy jingles To create a catchy jingle, you need to use lyrics that are in-tune with the target audience. One way to do this is by using pop culture references and wordplays. For example, a popular phrase used by people today is "yolo" which means "you only live once." If you want to use this phrase in your jingle, try to find a way to tie it into your product or service. The same goes for other phrases like "life's too short" or "hurry up." Another key factor in creating a catchy jingle is taking advantage of natural rhythm and sounds. For instance, if you're selling an alarm system for houses, try incorporating an alarm sound into your song. This will make it easy for people who hear the song on the radio or TV to associate it with your company even before they know what company it is! Finally, have fun with your song! Don't be afraid to be creative and think outside the box when designing your jingle because there's no such thing as too much excitement! Design tips for your jingle Here are some of the helpful tips offered by jingle writer extraordinaire, Andrew Huggett, to keep in mind when designing your jingle: - Keep the song short. Short songs are easier to remember and can be played more times. - Make your jingle memorable. If you want your jingle to stick with the listener, try including imagery or wordplay that will make it memorable for them. - Include a catchy beat or a catchy melody. With a catchy beat and melody, you'll be able to hold onto your listeners' attention longer and get their attention before they've even heard the rest of the song. - Use humor in your jingle. Humor is an effective way to gain the attention of consumers, and it can help you market your product more effectively without being overly serious. - Add lyrics that are relatable and tell a story with the company's values as its theme. Your lyrics should be able to express your company's message in an effective way without being too intrusive on the listener's time or taking up too much space in the song itself. Tips to market your jingle 1. Make it memorable The main goal of a jingle is to catch consumers' attention and make them want to buy a service or product that your company offers. To do this, you need to create a catchy tune that's easy to remember. Budweiser does this by using wordplay and images in addition to the lyrics. 2. Keep it short Be concise with your jingle and maximize the time you spend on marketing your service or product. A good rule of thumb is to keep your song under 30 seconds long. 3. Create a refrain A refrain is an effective way to break up your song and help people remember what they're being sold on repeat listens of the song. The idea behind a refrain is that if people hear it, they'll be more likely to sing along with it than if they just hear the words by themselves. Jingle writers should use the refrain strategically in their songs so that consumers will feel like they're part of something bigger than just buying one product or service from your company. Conclusion Jingles are the catchy sounds that broadcast your brand to your target audience. Whether it's a radio spot, online advertisement, or a television commercial, a catchy jingle is how you're able to convey your business' message to the consumer.