Building and Branding Your Beauty Business 101

1450 Barnum Avenue,Bridgeport CT 06610

30 January, 2022

Description

This course examines the core foundation of a successful beauty business structure. Course description This course examines the core foundation of a successful beauty business structure. From business name and logo to the target demographic and strategic menu of services. This course incorporates an element of creative thinking and interactive applications. Goals of the course Our goal is to empower students to be creative in their approach to entrepreneurship and understand the importance of having a strong business structure. We aim to educate students on thought processes and intentional decison-making regarding their brand. Topics covered in course Starting a business vs being an employee (pros & cons) What is a brand? Why do I need one? What does branding have to do with building a customer base? How to select a demographic best fit for my business goals Strategic menu and pricing selection Fundamentals of good customer service Basic marketing strategies Be wise, build your business teamLearning outcomes By the end of the course, it is expected that students will be able to: Understand the importance of having a business strategy Understand the value of having a strong brand Be able to make intentional decisions regarding their brand concept Understand the basic components of a business model Identify their target audience/demographic Feel confident about moving forward in building their business model Branford Academy of Hair & Cosmotology brings world-class education and training to the Connecticut shoreline.