Why Social Impact Marketing is Vital to Your Brand

600 South Tyler Street,Amarillo TX 79101

09 February, 2022

Description

There are endless options when it comes to making a purchase. Learn the ways social media marketing can attract the right audience. With younger buyers prioritizing supporting causes - a brand’s social impact in the world could be a deciding factor in the buying behavior of your target audience. Many want to know that your brand is human, that it cares about things like equal rights for all, protecting the environment, or ending poverty to name some examples. Basically, that you aren’t in it just for the almighty dollar. The causes their money ends up supporting at the end of the day is linked to their core values and principles. That’s why executing an effective social impact marketing plan is crucial to a brand strategy. In this talk, Kurt Thigpen will explain what social impact marketing is and how it can help grow your brand, put you in front of the right audiences, and earn devoted customers – expanding your bottom line in return. ABOUT KURT Kurt Thigpen’s day job is the CEO of Ace Studios, a global social impact agency that believes in uplifting brands that do good. He is also a writer, former elected official, mental health advocate, and is the current Lt. Governor of AAF District 14, supporting AAF chapters in northern California and northern Nevada. The American Advertising Federation – Amarillo (AAF-Amarillo) is recognized by the city, the District, and the National organization as a professional club dedicated to the following principles: Truthful Advertising — to inform consumers and help them buy more intelligently. Good Advertising — to serve the public interest by creating an awareness of new products and services. Major Goals — to improve our economy by stimulating sales, lower manufacturing and distribution costs, establish scholarships and increase employment. We believe every person engaged in advertising and its allied fields has an obligation to contribute their time and talent to the development of the profession and its goals.