BUILD UP: Business Modeling 101

302 Reconciliation Way,Tulsa OK 74120

26 January, 2022

Description

What is a Business Model? Learn about the nine elements of a business model and how to move your tech-enabled startup business forward. Startup School is now in session! Business Modeling 101: What is a business model vs a business plan and how to use the Business Model Canvas to develop your idea. During this two-hour workshop, you will learn how to break down the nine elements of your business and product model. Participants will learn how to become laser focused on building solutions to problems that people will buy or engage with, repeatedly. Are you building an app feature or are you building functional tools that people need, consistiently, and solves their actual problem? This workshop teaches you to create a plan to learn, test and implement knowledge to move your idea forward with the right customer segment and value propositions. Learning Outcome: Create a business model canvas, value proposition canvas, empathy map, and customer archetype. You will leave this workshop prepared to begin understanding the problem, customer, what they value, and how to move your idea forward. Come join us for our tech-entrepreneur startup school program in-person or Zoom. This workshop is free and open to all excited to learn about launching a business or retracing their steps to align with the needs of their customers. About Desiree Frieson Program Lead, Build in Tulsa Born and raised in Queens, NY, Desiree Frieson is the program lead at Build in Tulsa. She began her career at Odyssey Networks, formerly Faith & Values Media, as the Communications Manager from helping build the brand as faith-based storytellers. Desiree managed the launch of their first-ever app, Call on Faith when iPhone's were a new thing! After she realized storytelling and impact were important to her, Desiree pursued consulting work helping startup founders with marketing, PR, and communications. She worked for PublicStuff, a 311 app to engage the city on public works needs from the citizen viewpoint; Girl Develop It, a non-profit helping women learn how to Code; the Girl Scouts of America, among a few others. Her background in communications and PR led Desiree to her entrepreneurial journey because she saw a need to help newly minted entrepreneurs and nonprofits connect with media professionals to tell their stories consistently. Desiree created Competeable, a media communication database and matchmaking tool to connect entrepreneurs with relevant writers, editors, columnists, etc. Desiree also worked with NeighborWorks America as the public affairs and communications advisor helping 83 non-profit affordable housing developers from Maine - Washington, DC, Puerto Rico, and the Virgin Islands to develop marketing solutions to challenges faced by affordable housing developers working to sustain affordable housing options or preserving homeownership in low-income communities. She was then able to expand her passion for community development and entrepreneurial endeavors by helping the Blackstone Launchpad at NYU build a network of mentors, investors, and well-intentioned entrepreneurs to help coach over 10,000 students. Desiree managed the mentor network, supported workshops and Startup School at the Institute, and created the first-ever Female Founders initiative on campus. After the Blackstone Charitable Foundation grant ended, she became the Assistant Director of NYDesigns, a 30,000 SQ FT incubator for manufacturing and design entrepreneurs. Desiree was responsible for creating, designing, and leading programming for NYDesigns.