Values-Based Marketing: How to Win Over Hearts With Startling Honesty

10 N Lee Ave,Oklahoma City OK 73102

20 January, 2022

Description

Join The Treasury and Downtown OKC for our January Lunch + Learn with Kalie Fry! Kalie will teach you how to increase conversions using copywriting and values-based marketing. You'll walk through three brand case studies and learn how to inject your brand values into every stage of the buyer's journey. In this Lunch + Learn you will... How to tactfully weave your brand values into your messaging and designHow to increase your conversion rates and customer retention. About the speaker: Kalie Fry, the pioneering founder and CEO of Atlas, is known for charting her own path through the wilderness and through business – working alongside brands like Starbucks, REI and School of Rock. Atlas helps businesses attract, entertain and inspire audiences through content marketing. Its purpose is simple – to create a more inclusive and sustainable world by connecting people to brands that give a damn. Through a blend of conversion copywriting and growth-driven design, her agency helps clients optimize every stage of the buyer's journey and turn customers into lifelong brand advocates. Kalie believes that good business and doing good by the world should go hand in hand. As a member of 1% for the Planet, Atlas donates a percentage of its sales to sustainability, land preservation and wildlife protection. And in partnership with Keep Nature Wild, the agency clears a pound (or more) of trash each month from local parks and wild spaces. Located on historic Film Row, The Treasury is a membership club and coworking community for driven women. The Treasury was born out of a need to connect and be productive. We want to change the way women think about work. Oklahoma City is full of women who are pioneering new and exciting ways to work. Entrepreneurship and job flexibility are great, but they can also breed loneliness. The Treasury is a place where women can focus on themselves and their work and legitimize their business with a downtown mailing address and a snazzy spot to meet clients. But we also want to be the place where you leave all your stress at the end of the day so you can go back home renewed.