Little Red Book: The Pocket-Sized Parallel Universe Of Recommendations For Locals Who Read Chinese

San Francisco CA

21 December, 2021

4:30 PM

Description

By Yujie Zhou, Mission Local December 21, 2021 Yelp might list R&G Lounge far down in its ratings, but the social media app Little Red Book (Xiaohongshu) ranks things differently. It puts the Chinatown restaurant right at the top – with Soya Sauce Duck Tongue, Princess Chicken, and Baked Black Cod listed as must-try dishes. And while Tripadvisor may point visitors first to Alcatraz Island, the Little Red Book sends them to the Golden Gate Bridge and Lombard Street. Increasingly the Little Red Book – founded in 2013 in Shanghai as a Chinese-language social media app for users to share beauty and fashion product reviews in China – has become a trusted source of tips right here in San Francisco and other cities with large Chinese populations. To read the full article, click here. Mission Local covers San Francisco from the vantage point of the Mission, a neighborhood with all of the promise and problems of a major city. You can support Mission Local here.