What to Expect in 2022 - January 11, 2022

150 South 5th Street, Suite 1000,Minneapolis MN 55402

11 January, 2022

Description

2021 didn’t look a lot like 2020, and 2020 looked way different than expected. Is it possible to predict what’s in store for 2022? We think it is possible to make some projections, at least as the projections are related to what our experts see within the spaces they work within. And one thing is for sure -- marketing must evolve to meet new and changing customer expectations. Join AMA Minnesota at a panel discussion to hear from three industry experts around What to Expect in 2022. Come for the panel discussion, stay for the social hour with appetizers, beverages, and networking. Investment: Member $20 Non-Member $25 Featured panel: Kelli Williams FOUNDER, FRACTIONAL CMO @ WILLIAMS BRAND CONSULTING Kelli is the founder of Williams Brand Consulting, Co-Founder of 40 Acres Investments, a Fractional Chief Marketing Officer for multiple MN-based businesses, a professional speaker, and a dedicated business leader with a passion for personal branding and team development. Neil White PRESIDENT @ BBDO MPLS Neil joined BBDO Minneapolis in 2008 bringing with him 20 years of international marketing experience. He began his career in South Africa before landing in Canada to serve senior account and strategic planning roles on Adams Confectionery (Trident Gum & Halls Cough Drops), Hershey Canada, Wrigley, United Distillers & Vintners, CanWest Interactive and Mercedes‐Benz. Neil was appointed President and CEO of BBDO Minneapolis in February 2012. Prior to this he led all agency business for Hormel Foods. Mark Skeba PROFESSOR OF BUSINESS AND MARKETING @ NORTH CENTRAL UNIVERSITY Mark is an assistant professor at North Central University in Minneapolis where he teaches marketing, sales, and business communication. He has spent more than 16 years in consumer marketing with a specialization in brand strategy and messaging. He has worked on more than twenty national brands across multiple marketing roles. Within General Mills, he helped oversee stage early social media teams and launched a small in-house advertising agency that did award-winning work. Lana Slygh SR DIRECTOR - HEAD OF GROWTH & MARKETING @ HEALTH PARTNERS Lana brings over 18 years of experience in developing and managing highly regulated brands that compel consumers and thrive in the market. She has experience solving complex problems and building strong brands for companies big and small, and across e-commerce, B2B and DTC channels. The American Marketing Association Minnesota Chapter (AMA MN) is a collection of marketing professionals and students with one idea in mind—to be what is next in the marketing world. Through events, sponsorships and an in-depth community of members, the AMA MN helps students and professionals alike expand networks, get the latest in marketing communication strategies, and find new opportunities that fit their wants and needs. For further information contact [email protected]!