Description
HOWARD COUNTY, MD — A new brand has been unveiled for the Howard County Autism Society as it joins with the Autism Society of America, its parent organization. The new thread logo serves as a symbol for community, strength, equality, diversity, pathways and connection. The single threads of the Autism Society brand mark represent individuality and unique experiences that are simultaneously interconnected and woven into the greater community.
"We are proud and excited to advance our mission to create connections, empowering everyone in the autism community with the resources needed to live fully. Our vision is to create a world where everyone in the autism community is connected to the support they need, when they need it. We do this while embodying our values of dignity, equity, inclusion, diversity and integrity," the society stated.
The brand was developed with input provided by more than 150 members in the autism community, making it a reflection of the autism community. Every element was designed to create a beautiful, functional space to increase access to resources and information.
"The new brand means that we can do more to serve our community without visual, auditory or other sensory barriers, and provide more visibility for the diversity of experiences across the spectrum," the society noted.
Image courtesy of the Howard County Autism Society
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