Live Workshop: Maximize Customer Moments [and Marketing Dollars]

1836 E Olive Road,Pensacola FL 32514

12 March, 2021

Description

In sales and digital marketing, we’re all after one common goal: the coveted conversion, or sale. But how do consumers become aware of your brand? What touchpoints do they make with you along their journey? How can you make sure you’re maximizing your precious budget? Your customer's journey is made up of moments, and there's more there than you may realize. These touchpoints will influence their discovery of your products and services – and ultimately, affect whether or not they become a loyal customer. From macro trends in consumer behavior to understanding the specific nuts and bolts of your customers in 2020, this workshop is designed to help you align customer moments with your marketing dollars by building a comprehensive, diverse media buying strategy. Google Certified Speaker Maresa Friedman will dive deep into: LEARNING: Macro market insights to deeply understand the latest in consumer behavior and engage with your customer more effectively. TRANSFORMING: Transform your current marketing approach to appeal to the specific consumer journey of 2020. APPLYING: Tactics and insights to create powerful media planning strategies for a wide array of verticals. Lunch and a Q&A with the speakers will be provided by PNJ following the session from 11 a.m. to noon. This gives you a chance to ask questions to help effectively build out and diversify your media plan to fit your customer’s needs. Who Should Attend: This workshop is designed for small business owners and marketing and salespersons who want a better understanding of the 2020 customer journey as well as their options for maximizing their digital advertising dollars. Knowledge is power, and the more knowledge you have around your options, the better you can decide which types of advertising are right for your organization. Our Expert Speakers: Additional Details: Lunch and a Q & A with the speakers will be provided by PNJ following the session from 11 a.m. to noon. Water, coffee, light snacks will also be provided. Please bring a printed or digital copy of your ticket with you on the day of the workshop. If you have serious dietary needs/food allergies or would like to inquire about accessibility/request an accommodation, please contact Morgan Milbradt at [email protected] at least one week in advance of the workshop. Group Discounts and Sponsorship Opportunities Available: We believe learning together as a team is important to overall organizational success, which is why we offer group discounts. Please use the "Group Discounts" ticket option at the checkout or email Morgan Milbradt at [email protected] for more details. In addition, we also offer the opportunity to sponsor a live training. Being a workshop sponsor provides you with extensive brand visibility, putting your brand assets in front of an audience of 20-150 people, and gives you an opportunity to make personal connections with attendees during and after the event. Stay in the Loop: Want to be notified of future live workshops as soon as they're released? Sign up to receive our emails. Brought to You by Pensacola News Journal: LOCALiQ believes in investing in the success of our local businesses. We believe that smart training and long term development is power – that’s why we’ve partnered with the Studer Community Institute to bring this marketing seminar to life.