Turning Research into Results

122 East Main Street,Lakeland FL 33801

15 December, 2021

Description

There is a variety of research options when preparing for a campaign, but how do you turn those research results into practical tactics... There is a variety of research options when preparing for a campaign, but how do you turn those research results into practical tactics for a campaign? Join us as Michele Sager, APR, will share how the water management district used a variety of research methods to prepare for an education campaign from simple phone calls to formal surveys. Learn how they used the data collected to create some out-of-the box tactics that brought successful results to their education efforts. Attendees will leave knowing: Research options for all budgets How to analyze large amounts of data Select the tactics that works best based on your research The Florida Public Relations Association (FPRA) is a statewide organization of more than 1,200 public relations professionals dedicated to advancing the professional development of its members. FPRA is a sound professional investment that opens the door to a world of opportunities. The DP/PC Chapter of FPRA is made up of more than 60 public relations professionals representing nearly every industry in the area; including government, tourism, non-profit, education, healthcare, financial, retail, agencies and big and small business. Our chapter includes all levels of public relations practitioners, from students to new graduates to seasoned professionals. This strong network of communication comes together for support and education through monthly membership meetings, professional development seminars, and special events. We are committed not only to the betterment of our profession and ourselves but also to our community. In addition to professional development opportunities, we lend our expertise to a number of community service projects throughout the year.