Crafting Strategy: How to Run a Productive Strategy Session

110 Canal Street, 3rd Floor,Lowell MA 01852

06 December, 2021

Description

Join us and learn how to properly strategize with Scott Latham, Ph.D., Business Policy and Strategy! While critical for success, strategy sessions are often the biggest waste of time in an organization. Why? More often than not, they are poorly designed, horribly run, or an excuse to get offsite with little or no regard for actual strategy. Strategic planning is a craft that requires a level of expertise and process that is often lacking in most organizations. Throughout his career, Professor Latham has run strategy sessions for organizations of all shapes and sizes, from innovative start-ups to multibillion dollar multinationals to major government agencies. He will draw from research, as well as his own perspective on how to design and execute a successful strategy session. If you are heading up a new strategy or currently involved in a strategy initiative, then this workshop will be beneficial to your efforts. About Dr. Latham: Dr. Latham is a UMass Lowell Associate Professor in the Manning School of Business. He is an expert on issues surrounding Strategic planning, Organizational turnaround and Business startup development. He worked for a dozen years in the software industry, where he experienced both the highs and lows of the .com boom. After leaving industry, in 2005 he earned a Ph.D. in strategic management. His research focuses on organizational decline, environmental turbulence, and innovation; it has been published in the top journals in the field, including Academy of Management Review, Journal of Management, Journal of Small Business Management, and Harvard Business Review. Dr. Latham has also been featured in many popular press outlets such as NECN, MSNBC, Entrepreneur Magazine, Mass High Tech, the Boston Globe and the Boston Herald.