Marketing 101-104 Building A Solid Foundation

560 5th Street Northwest,Grand Rapids MI 49504

15 November, 2021

Description

This four week marketing growth series will educate, empower and provide you with a solid foundation to act on and grow your business. Stephanie has 16 years of experience leading local and national marketing and sales teams in television, radio and digital media for nationally owned and operated broadcast companies. Her goal with this four week series is to set local businesses up with a solid foundation to understand why, how, when , what and where to go to grow their business and what is needed to ensure your business and brand is set up for success. With so many different people, organizations, media outlets and marketing options her goal is to educate and work hand in hand with you to understand the basics and building blocks needed. Empower you with the knowledge learned to make informed investments and plans to grow your business. And leave you with a solid foundation to continue to build from. All participants will leave with the opportunity to continue working with Stephanie and Grow Hub GR to develop your plan, strategy and even have our full service marketing team execute the plan for you! 11/1/21: Marketing 101: Understanding Omni Marketing and basic foundational principals to set your business up for success. We will cover the 4 P's of marketing and defining your target market. 11/8/21: This lesson will be a mini master class in media buying and planning, defining and understanding media/ marketing terminology and when/how to purchase different types of marketing 11/15/21: Marketing in a digital age, understanding social media and digital marketing. Best practices and how to make your digital marketing work for you. 11/22/21: Applying what we learned to build your marketing plan for 2022 and beyond! Why a marketing agency is good for business and how to make your marketing investment work for you