Leading in a Social World

555 East Basse Road,San Antonio TX 78209

17 November, 2021

Description

Ditch social media marketing and build social capital, a leadership skill, instead. Leading in a Social World is a presentation and debut book by Aaron Templer. It's an unexpected look at social media through the lens of leadership and was awarded The Roger Summit Award from the Association of Independent Information Professionals for “an individual who will inspire and challenge AIIP members ... an innovative thinker [who] stretches the minds and imaginations of [the annual conference] attendees.” Our world is socially connected in digital spaces like never before. Social capital—measurable, manageable value that’s accessed and shared through social networks—has become an undeniably valuable resource for people and their organizations. But contrary to what many of us marketing people will tell you, socially connected systems actually reject marketing. Leading In A Social World encourages anyone who’s using the social web as a way to influence and move people that they need to ditch their social media marketing and build social capital—a leadership skill— instead. Three Key Learning Objectives: Shed biases: When it comes to building committed communities around your brand, social media marketing data shows suspect results at best, brand-damaging results at worst. Learn the difference between community and conversion: Understand why some brands are successfully motivating others within social networks (and how they're doing it). Elevate your approach: Learn how to use leadership acumen to build communities who give back to you, your brand, and your cause. Members (with promo code): $25 early bird / $30 at the door Non-Members: $35 early bird / $40 at the door Doors open at 11:30am - Presentation begins at Noon I'm a first-time author and 20+ year marketing leader with a music problem. I'm the Founder + CXO of a full-service brand and marketing firm, Three Over Four, and am involved with the American Marketing Association as a past chapter president, professional instructor, and Past President of its Professional Chapters Council. I'm a percussionist in various projects around Denver. Some call me the Gora Dhol Wallah.My firm, Thee Over Four, is a strategy-first firm that creates brand platforms and marketing communications plans free from tactical or agency biases, and full of relevance and results. We uncover brand stories that are authentic and meaningful for everyone involved in telling them, and create realistic and sustainable marketing plans that find and engage the people who care. As the leading organization for marketers in South Texas, AMA San Antonio is the trusted go-to resource for marketers and academics. We host local marketing events where some of the most credible marketing experts in the industry help our members stay relevant with knowledge and resources to enhance lifelong learning and obtain valuable connections in the marketing industry both locally and nationally.