Planet Fitness to bring “Judgement Free Zone” to Lithonia

Atlanta GA

26 October, 2021

10:05 AM

Description

Planet Fitness, one of the largest and fastest-growing global franchisors and operators of fitness centers with more members than any other fitness brand, today announced plans to open its new club in Lithonia, located at 6152 Covington Highway. The 20,000-square-foot location is set to open mid-November and will offer state-of-the-art cardio machines and strength equipment, 30-Minute Express Circuit, numerous flat screen televisions, fully equipped locker rooms with day lockers and showers and more. Members can join online during the club’s Pre-Grand Opening Sale for only $1 down and $10 a month, or they can visit the presale office trailer, located in the parking lot of the new location, Monday-Friday from 10 a.m.–8 p.m. and Saturday-Sunday from 10 a.m.-4p.m. This special offer expires Nov. 12. "We are excited to bring our Judgement Free fitness experience to the Lithonia community,” said Planet Fitness Regional Director Timothy Morrissette. “We offer an affordable membership for a high-quality fitness center and welcome anyone, at any fitness level, into our friendly, comfortable and non-intimidating environment. We encourage members of the Lithonia community to come check out our new location and learn all about our Judgement Free Zone.” Committed to opening the new club in a safe and responsible way, Planet Fitness has taken several steps to enhance cleanliness policies and procedures to protect the health and wellness of members, employees and the local community with the following safety precautions: Touchless check-in via the free Planet Fitness App: simply download the app in advance and scan in at the front deskA Crowd Meter feature on the Planet Fitness App that allows members to check club capacity in real-time before even leaving the houseIncreased sanitization every 20 minutes to continually clean and sanitize high-touch areas, with cleaning stations available for member use (designated by yellow flags throughout the floor area)Mask policies in accordance with local and state requirements The club will also offer PF360, a small group training solution that gives users unlimited ways to exercise with customization and a wide range of specific training stations, combining several popular total-body dynamic exercises. Once open, the club will be staffed Monday at 12 a.m.-Friday at 9 p.m. and 7 a.m.-7 p.m. on Saturdays and Sundays. The PF Black Card® membership, priced at $22.99 a month, includes additional amenities such as the ability to bring a guest every day at no additional charge and access to all 2,000+ Planet Fitness locations in all 50 states, among other benefits. Exercise is a critical part of the health and wellness equation. COVID-19 shutdowns have already led to a 32% reduction in physical activity amongst individuals who were previously active, and 53% of adults in the U.S. have reported that their mental health has been negatively impacted[1]. The new club looks forward to providing safe and affordable access to exercise for everyone. “As personal wellbeing is top of mind, Planet Fitness plans to expand its footprint in the greater Atlanta area, building additional clubs in seven counties in and around the city,” said Planet Fitness Director of Development Kass McInnis. “We look forward to bringing our judgement free environment to the communities of Atlanta. Along with health and wellness, our fitness centers bring jobs and additional foot traffic to adjacent businesses wherever we open.” Additionally, Planet Fitness has extended its judgement free philosophy outside of its gyms and into communities that need it most with its national philanthropic initiative, “The Judgement Free Generation™”. Together with Boys & Girls Clubs of America (BGCA), the nation’s leading youth development organization, supporting millions of kids and teens during the critical out-of-school time, Planet Fitness aims to empower a generation of teens to grow up contributing to a more judgement free planet – a place where everyone feels accepted and like they belong. For more information or to become a member online, please visit PlanetFitness.com or follow us on Facebook and Twitter. [1] https://www.kff.org/report-section/the-implications-of-covid-19-for-mental-health-and-substance-use-issue-brief/