Nonprofit Roundtable with Alec McChesney

211 N 14th Street,Lincoln NE 68508

18 November, 2021

Description

Join us for a casual, freeform discussion! This roundtable's topic is "ROI the Right (and Un-Scary) Way." Note: This is a casual discussion so bring your thoughts, advice and questions! This event is limited to 15 participants so register early! Let’s talk a little bit about ROI—those three little letters that seem really daunting when you’re in the world of marketing and fundraising. When it comes to ROI, there are all sorts of questions nonprofits are asking, such as: How important is ROI when it comes to nonprofit marketing?My board only cares about ROI. How do we balance that?How are we supposed to even show that we are successful?Are there certain tactics that have better ROI?What should we track when it comes to marketing and fundraising?If you have questions of your own, join us in this interactive Q&A session for the opportunity to go back and forth with Alec McChesney. Bio As the director of strategic marketing for Firespring, Alec McChesney brings an extensive background in content strategy, brand messaging, target audience and user experience to the table. For Firespring’s partners, Alec places a huge emphasis on communicating a brand’s message to its different target audiences through the lens of brand archetypes, key messaging and audience personas. Through video, podcasting, blogs or any new media, Alec continues to look for ways to think outside of the box as it pertains to content strategy and connecting a brand to its different audiences. As a Business Made Simple Certified Coach, Alec is able to simplify your marketing and fundraising to increase your revenue and eliminate brand confusion. Prior to his time at Firespring, Alec spent his time as the sports editor and digital editor for the Lincoln Journal Star, along with stints at the Kansas City Star and Tulsa World. Mask Policy Per current DHM, masks are required for this event. This policy may change based on local DHM and venue policies.