The Business of Photography Workshop

220 E St Clair St,Indianapolis IN 46204

05 February, 2022

Description

This two day workshop, presented by Todd Bigelow, provides practical, relevant information for your freelance photography career. The Business of Photography Workshop is a two day workshop geared toward photographers with an interest in a career producing images for editorial, nonprofit and corporate clients. It provides practical, relevant and timely advice and information on the many business issues that freelancers contend with on a daily basis and provides the student with knowledge to help manage a freelance career. The profession, especially photojournalism, has clearly shifted the employment standard from employee based to freelance based. As a result, it is now more imperative than ever for independent photographers to possess a solid understanding of managing their own business if they expect to support themselves and/or their family. The workshop addresses core issues that freelancers consistently face including and is presented in seminar style using real life experiences and scenarios: • Understanding the Freelance Market • Learning to Value Your Work • Client Development • Contracts: View and Analyze Real Contracts from Clients • Contracts: Creating and Analyzing Licensing and Invoice Contracts • Contracts: Understanding Implications from Work For Hire Contracts • Agency Representation • Website & Platform Considerations For Running Your Business • Understanding US Copyright Law & The Registration Process • Tax Issues and Choices Facing Freelancers • Archive Management • Creating Revenue from Licensing • Image Licensing Standards and Rates • Image Workflow Considerations • Combating Infringement and Methods to Recover Lost Licensing Fees • General Business Practices (home offices, assistants & insurance) • Understanding Cost of Doing Business • Social Media: Integration and Workflow • Social Media: Infringement Case Studies • Rate and Term Standards & Negotiations Todd Bigelow Bio: Todd Bigelow is a contributing photographer to Contact Press Images based in Los Angeles who has handled assignment work for more than thirty years for some of the world’s leading publications, non-profits and corporations including Sports Illustrated, Smithsonian, Time, ESPN, National Geographic Traveler, People, The NY Times Magazine, Costco and Target, among others. He contributed to two team Pulitzer Prizes while at the Los Angeles Times for coverage of the Los Angeles Riots and the 1994 Northridge Earthquake. Portions of his long-term project documenting immigration have been exhibited worldwide with images residing in the permanent collection at the California Museum of Photography. His workshop, The Business of Photography Workshop, is offered by leading universities and professional photography organizations around the country. He is the author of The Freelance Photographer’s Guide To Success: Business Essentials, published by Routledge in 2021.Todd was the recipient of the 2019 Clifton Edom Award by the National Press Photographer Association for his work inspiring and motivating others in the profession to reach new heights. He also works as an Adjunct Professor of Photography and Photojournalism at California State University, Northridge where he was the 2017 recipient of the Excellence In Service To Students award issued by the university for his commitment to helping his students. Website: https://classes.robertscamera.com/organizer/roberts-camera/