Workshop (In-Person): Marketing for Startups and Businesses

2000 Pennsylvania Avenue Northwest,Washington DC 20006

17 November, 2021

Description

This interactive in-person workshop will cover the basics behind understanding your customer, value proposition, and advertising channels. The GW Office of Innovation & Entrepreneurship presents "Marketing for Startups, Business, and Side Hustles". This in-person session will cover the basics behind understanding your customer / audience, value proposition, and advertising channels. Tools gained at this workshop will benefit those that have a well thought out product or service and have spent some time thinking about the customer. We encourage participation from teams and individuals that have identified a clear problem/opportunity and have a specific product or service solution. This workshop is perfect for those with an already existing idea, business, or startup. At the end of this interactive in-person learning experience you will have a document that will guide your marketing plan, identify gaps, and flush out your customers. About the Facilitator Scott Stein is the Associate Director for Student Entrepreneurship at GW. Through his career working with companies, non-profits, and government Scott has over 15 years worth of experience developing services and products in direct mail marketing, food industry, and government. Learning outcomes Understand the connection between customer / audience, value proposition, and advertising channels.What to communicate to your audience / customers via your advertising channels Limited Availability This in-person workshop is limited to 30 participants. A wait list will start after 30 first people have registered. If interested in attending this event, please register for only 1 ticket type. If there are multiple ticket types that apply to you, please only select a your primary designation (i.e. I am both a GW student & staff member, but GW staff is my primary designation.) How to Get to the GW I+E Lab The GW I+E Lab is located in Heyday Workplace on the 7th floor at the 2000 Penn building. Upon arrival to the 2000 Penn building, guests need to locate the main office lobby in the central area of the 1st floor. Guests will know they are in the right location once they see the security guard desk and a bank of elevators. Please notify the security guard that you are going to an event on the 7th floor in the Heyday Workplace, and they will let you up the elevators. Please note that this is an in-person event. Event participants may be required to wear masks or other PPEs depending on event space protocols. IMPORTANT: All GW students, staff, and faculty must bring and present their GWorld card. You will not be let into the event without proof of your GW affiliation via your GWorld card. GW's COVID-19 Policy for Non-GW GuestsPer GW’s current COVID-19 policies, all non-GW visitors to campus must attest that they are vaccinated, or if they are unvaccinated, attest that they have received a negative COVID-19 test within 72 hours prior to their visit to campus. The university will require that all visitors coming to campus for tours, meetings, activities and university events to follow the protocol below: Register with the university at go.gwu.edu/visitor.Complete a COVID-19 symptom screening form.Attest that they are vaccinated. If visitors are unvaccinated, they need to attest that they have received a negative COVID-19 test within 72 hours of their visit to campus.Following completion of the form, visitors will receive a registration confirmation to the email address provided.Provide a copy of the registration confirmation to their campus host upon arrival. If visitors are unvaccinated, they will need to arrange testing on their own before visiting campus. Visitors are not eligible for COVID-19 testing at GW’s test centers. If a visitor is unable to present an approved registration form, they are not permitted to access university facilities. Guests who are visiting spaces open to the public, such as dining areas, will not be subject to these procedures. GW’s residence halls continue to operate with a no outside guest policy. These new visitor requirements are intended as a phased approach for addressing regular visitors to campus throughout the year. Please note that large-scale events may require proof of a COVID-19 vaccine or a negative COVID-19 test result upon entrance Access Visitor Form Here The GW Office of Innovation & Entrepreneurship is committed to promoting excellence in multidisciplinary entrepreneurship, innovation, and regional engagement in new venture creation at the George Washington University. Founded in 2010, the office has worked closely with thousands of aspiring student, faculty, and alumni entrepreneurs, and now serves as a focal point to foster, promote, and perpetuate quality academic research, education, and outreach programs. It leverages the unique strengths of the George Washington University's schools in the nation’s capital to serve society at large through the knowledge and practice of entrepreneurship. In 2013, with the help of our office's operations, the George Washington University was placed among the Princeton Review's top 25 universities with the best graduate entrepreneurship programs in the nation.  Find us at www.gwu.edu/entrepreneurship.