Design In Advertising – Why Design Driven Brands Are So Successful

3858 Walnut Street,Denver CO 80205

19 October, 2021

Description

This talk will focus on the importance of design in advertising and why companies that are design-driven are more successful. Advertising is a persuasive form of communication centered around raising the profile of a brand or moving customers in a specific direction to buy a company’s product or services. When it comes to visual communication, masterful design is a foundational component that brings clarity, conveys intentional emotion, and raises the visibility of the message in the mind of the viewer. Good design is powerful. It benefits more than a company’s marketing, reaching every facet of an organization’s systems and culture. This talk will focus on the importance of design in advertising and will explain why companies that are design-driven are positioned to be more successful in their industries. Bring your own lunch and light snacks will be provided. (Presented by Ad Club Colorado) The General Assembly venue is REQUIRING PROOF OF COVID VACCINATION for this event. Please bring your card with you or you will not be admitted into the building. If you are not vaccinated, please do not purchase a ticket to this event. COVID precautions: Everyone will be required to wear a mask indoors, regardless of vaccination status. Please plan accordingly. If you do not want to wear a mask, please do not purchase a ticket for this event. (This year's Denver Design Week's Title Sponsor is The IDC Building, a modern 60,000 square ft. showcase of exclusive luxury residential and commercial design showrooms serving designers, architects, trade professionals, and luxury homeowners. Our Media Sponsor is Modern In Denver.)   Modern In Denver is Colorado's leading design magazine celebrating commercial and residential architecture, art, interiors, and our creative community.