Creating a Sports Brand to Win over an Entire City

10414 Mc Kalla Place,Austin TX 78758

20 October, 2021

Description

Join AIGA Austin and The Butler Bros at Q2 Stadium for a behind the scenes look at how The Butler Bros developed the Austin FC brand. AIGA Austin and The Butler Bros present: Creating a Sports Brand to Win Over an Entire City. Before a stadium could be built or a match played, Anthony Precourt needed a brand—one capable of representing and uniting an entire city around a Major League Soccer team. For that the owner of the club turned to The Butler Bros, a brand design studio founded by locals with an 18-year history of helping organizations with big ambitions and big purposes. Join us inside the Field Club at Q2 Stadium located right next to the pitch for an inside look into how The Butler Bros team built the brand. Hear from their CCO Marty Butler, CD Jeremy Spencer and Design Lead Barrett Fry as they share stories about coming up with the name, the important role brand narrative played in designing the visual identity, how the brand's signature color became a rallying cry, and much more. What's included with your ticket: A chance to walk through the player’s entrance to the pitch and get up and close to Q2 field
Limited edition event poster designed by The Butler Bros and Industry Print Shop
Free food and drinks!We look forward to seeing you at the event! Special thank you to our partners: The Butler BrosIndustry Print ShopAustin FC AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.